Amazon has a “Whole” lot of reasons to smile today…as they are going to purchase the health and organic focused food chain for a rumored 13.7 billion dollars. While this might not seem a natural fit, as those shopping on Amazon are usually looking for deals, and those shopping at Whole Foods know that there is a premium to be paid for healthy living, there are good reasons for this purchase. Amazon’s grocery business, Amazon Fresh, will no doubt be bolstered by this move, and its likely that Whole Foods may become an outlet for other Amazon goods and services.
The “Alexa, buy me Whole Foods” jokes aside, the fact that Amazon has the ability to make an all cash offer for a chain as big as Whole Foods (with over 400 locations in the US alone) speaks to how successful they have been as a business model and this purchase can only enhance their ability to deliver on their “everything from A to Z” promise. Those who shop at Whole Foods should see no immediate changes, as it sounds like the corporate structure there will remain intact for now. Although if you show up at your local Whole Foods location and there are drones flying out of it, don’t be alarmed. A pic of Jeff Bezos arranging the deal is below.